Social media campaign to promote women’s football in Italy

An Italian social media campaign will kick-off next June to help promote women’s football and level the number of female and male players at grassroots level in the country.

Following Italy’s bronze medal at FIFA U-17 Women's World Cup, last March, in Costa Rica, the initiative seeks to celebrate the achievement and create an online buzz of support around the women’s game.

The ‘Calcio Femminile - I like it’ (Women’s Football – I like it) campaign consists of a photography competition, to run between 1 June and 31 August, in which participants will take pictures with the aforementioned slogan.

Italian public figures, including Sky's Calcio TV programme presenter Ilaria D'Amico and sports journalist and football commentator Bruno Longhi, have lent their support to the initiative by sending their pictures.

The competition was developed by the women’s football coach of Northern Italy’s FC Tradate, Luigi Magurno, and is being organised by the online women’s football magazine Calciodonne.it.

All pictures will be posted on the website. The website's users will be able to vote for the best photography between 1 and 30 September.

To support the campaign contact info@calciodonne.it.

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