A new campaign will be launched on Tuesday 24 January in Madrid, Spain, aimed at fighting discrimination in football in Spain and Latin American countries.

Entitled "Sin respeto no hay juego" (ENG 'No respect no game'), the campaign is the result of a partnership between the United Nations Educational, Scientific and Cultural Organisation (UNESCO) and Prisa, the world’s largest Spanish-language radio group.

It aims to promote the values of respect, diversity and tolerance as steps to prevent discrimination and intolerance in football and the wider society.

The launching event will bring together Nada Al-Nashif, UNESCO’s Assistant Director-General for Social and Human Sciences, Andrea Agnelli, President of Juventus FC, Florentino Pérez, President of Real Madrid CF, and Josep Mª Bartomeu, President of FC Barcelona.

"Discrimination is a problem that we face almost every weekend in Spanish stadiums. Sexism, racism and homophobia are amongst the most common forms of abuse that players, coaches, referees, and of course, fans endure.

"It is a situation that can be changed and that only depends on us," said the radio sports journalist Dani Garrido.

A round-table with prominent players and coaches will also be held. Moderated by Manu Carreño, director of the Cadena Ser show El Larguero, it will address racism and discrimination in football and the different means to promote sport values.

Es una situación que entre todos podemos y debemos arreglar, porque #SinRespetoNoHayJuego https://t.co/kG9Rner80z pic.twitter.com/lyVEdq87eb

— Cadena SER (@La_SER) January 13, 2017

Entre todos tenemos que ayudar para acabar con esta lacra, porque #SinRespetoNoHayJuego → https://t.co/aVxlAY4Bb7 pic.twitter.com/yDPkURJ8Hn

— Cadena SER (@La_SER) January 14, 2017