The free app allows users to report incidents they may see, hear or witness at a match and covers 95% of smartphones.
The new version also allows complainants to shield their identifying information from professional clubs and the football authorities by clicking the ‘remain anonymous’ button contained within the reporting form. Women’s Super League (WSL) clubs have also been included in this version.
Steps have also been taken to make reporting grassroots and non-league incidents more user-friendly.
Kick it Out‘s first version of the app was released in July 2013. The latest set of statistics from the London-based organisation for the 2014/15 season showed that 36% of reports registered in relation to the professional game came via the reporting tool.
Anna Jӧnsson, Reporting Officer for Kick It Out, said: “The updated version of app allows complainants to provide us with a greater level of evidence to support investigations through the use of video, photos and audio.
“We have seen the app become one of the most prominent and popular mechanisms used to report incidents since its release in 2013, and took the decision last year to strengthen itslevel of functionality.
“We have particularly seen the use of video evidence play a key role in highlighting discriminatory behaviour and it is important we give complainants the opportunity to bring this to our attention if they have the footage recorded.
“The app has changed dramatically since we launched it two years ago and we will remain open-minded as to how we can further develop this reporting mechanism.”